Born in León, raised in Tijuana, and today keeping you company on the radio in Los Angeles.
Co-host of Buena Vibra Show · 5 to 10 a.m.
01
Early Years and Influences
As a little girl, I pictured myself in Hollywood; my dream was to be an actress, all about connecting with people! But a twist of fate sent me into communications. What has always been a constant is my love for fashion and beauty. I grew up playing stylist with my mom's, sister's, aunts' and cousins' makeup and clothes! That passion for style gives my content on TV and social media its unique touch. Oh! And I'm Mexican through and through: I was born in León, Guanajuato, and landed in Tijuana with my family in 1983. Thanks to my family's passion for trends, I got hooked on style and media from a very young age. That's how this whole adventure began!
02
Career and impact in broadcasting
My career took off, my people! Studying at the San Diego School of Broadcasting gave me the platform to get started in radio and TV. I became a respected voice in Hispanic media, delivering traffic reports in big cities! Then I established myself as co-host of the "Buena Vibra Morning Show" on KLVE 107.5 FM in L.A.! I'm known for my down-to-earth style and my advocacy for wellness, especially around Hashimoto's. Since I started in broadcasting in 2000, I've been able to combine my energy with professionalism, connect with so many people, and meet incredible artists. And the most beautiful part: this career led me to the love of my life, my husband, and to build a beautiful family with our two daughters!
03
Community Empowerment
Now, let's talk about my passion for helping you! I'm a bilingual Hispanic influencer, fully committed to empowering women. On my website and social media I share health, wellness, and fashion content, all evidence-based. What motivated me? During the pandemic I was diagnosed with the autoimmune disease Hashimoto's Thyroiditis. Taking care of my health and my family's led me to dive into the world of Functional Health Care, taking courses, talks, and workshops. That's why I love educating my listeners on the radio about how to take care of their health, using everything I've learned!
04
Today: Buena Vibra
Today I wake up with you! I'm a co-host of "Buena Vibra," the morning show on K-LOVE 107.5 FM in Los Angeles, weekdays from 5 to 10 a.m., alongside my co-hosts Luis Sandoval and Alejandra Espinoza. On March 31, 2025, the show moved to mornings, as Los Angeles Times en Español ↗ reported, and today we're also heard in San Diego, the Bay Area, Houston, Austin, Phoenix, Dallas, Chicago and Fresno, nationwide on the Uforia app, and as video on ViX. I'm part of the TelevisaUnivision family, and after more than 25 years in radio and TV (from Metro Networks in San Diego to K-LOVE 102.9 and La 101.9), my mission is the same: interview the experts and bring you what I learn in clear words. Where else can you find me? On Instagram, @erikareynaoficial ↗, where I share my day to day, and right here on my official website.
With Luis Sandoval and Alejandra Espinoza in the Buena Vibra studio, K-LOVE 107.5 FM, Los Angeles.Frequently asked questions →
